Natura Siberica products are based on the traditional remedies of ancient Siberian tribes. Featuring wild-harvested ingredients, sourced from unspoilt landscapes, Natura Siberica work with these local tribes, bringing about positive changes in their lives. To survive the extreme Siberian conditions, endemic and adaptogenic herbs and plants synthesize highly protective active ingredients and have extraordinary antioxidant properties. When used therapeutically they offer unique health and beauty benefits. Wild-crafting, also called wild-harvesting, is all about collecting flowers, plants and herbs from their natural environment, in a sensitively managed and fully sustainable way.
The unique nature of the herbs which have grown uncultivated is that they have undergone natural selection - only the most resilient, strong plants, rich in nutrients and active components, survive. But wild-harvesting has to be managed carefully to ensure the plants' sustainability. And one of the key considerations is the season - the time of gathering has to be aligned with the time of maximum accumulation of valuable nutritive and biologically active substances in the plant. If gathered prematurely, plant stock can't be used for therapeutic purposes. It's vital to not over-harvest, leaves can be collected every year but roots can only be taken every two to three years. And some plants need to be left for five years in between harvesting. It's also important that gathered plant stock should be used as soon as possible by drying or other processing methods. For example, grass which has stayed in a basket for more than three or four hours, self-heats destroying vitamins and losing its unique properties. Award-winning natural beauty brand, Natura Siberica, started its own wild-harvesting farm in 2013 - the first and largest organic farm in Russia which is certified by the European bio standard EU 834/ 07. The farm spans 33 hectares and is located in a unique region called Khakassia where many of the rare Siberian herbs naturally grow. Working closely with local farmers 16 hectares of this land has been cultivated and planted with 14 species of rare Siberian herbs. This has created jobs for the local communities, where they manually gather the wild herbs and are paid premium prices for their work. Natura Siberica is committed to sustaining the rare and unique qualities of the regions herbs, flowers and people. So, if you want to tap into this latest beauty trend then look out for these products and ingredients.
There are about 20 species of this plant, but nonetheless, thanks to such active components as rosavin, rosarin and rosin, which are believed to only be found in Rhodiola rosea growing in Russia, this very Siberian plant is considered one of the best treatments for slowing down the aging processes. The Nenets used the roots of this plant as a medicinal treatment in the form of teas and infusions in order to invigorate the body, fight fatigue and muscle weakness. Rhodiola rosea extract is actively used in order to reduce wrinkles and loss of firmness as it has an explicit toning activity. Rhodiola extract is included into treatments against puffiness, as well as against large pores and acne. However, it has a less known virtue - it protects skin from super-cooling and can actively increase body temperature several degrees. But, unlike many other treatments, Rhodiola extract does not enlarge blood vessels, so it helps protect the skin from cold without damaging small blood vessels.
Schisandra Chinensis (Limonnik Nanai) - is a Siberian plant, with cherry-like fruits, widely appraised for its healing properties and is rich in vitamin E, a natural antioxidant, vitamin C, minerals and essential oils, which are good for skin and hair. The fruit (berries) and seeds of limonnik contain vitamins C and E, malic, tartaric and citrus acids, organic acids, carbohydrates, tannins, essential oils, microelements (zinc, copper, manganese, potassium, sodium, iron, phosphorus, sulphur, silicone etc.). The plant also contains an essential oil with a pleasant lemon scent, which is an effective invigorating and toning treatment also symbolically called "Chinese emperors' court plant". In skin care products (masks, creams, toners) the biological activity of limonnik appears in stimulation of metabolic processes, enhancement of skin protective functions and relief of irritations and inflammations. In shampoos and hair treatments limonnik extract strengthens hair roots and stimulates its growth, relieves irritation and itchiness, nourishes and regenerates scalp, improves hair structure and appearance. Limonnik extract has an explicit antioxidant and immune-stimulating properties.
Altai Sea Buckthorn Hippophae Rhaimnoides
The medicinal properties of sea buckthorn have been recognised for centuries. In ancient Greece, sea buckthorn was given to warriors in order to increase their strength and stamina. Sea buckthorn is a unique plant, because the vitamin C in its fruit does not get destroyed by extreme temperatures, which is explained by the absence of ascorbic acid oxidase in its berries. Sea buckthorn juice can improve hair condition, prevent it from falling and guard from dandruff, dryness and brittleness. Oil of Altai sea buckthorn is considered as one of the best treatments for skin health, thanks to a high content of vitamin C, it helps speed up regenerating processes, invigorating and strengthening skin. Vitamin E deeply moisturizes and prolongs skin youthful appearance, B group vitamins stimulate protein metabolism and restore skin structure.