Riding the wave of the natural and organic boom, the farm-to-face movement has quietly taken root within the beauty industry, according to a report published by Cosmetic Business.
As customers demand greater transparency from their purchases, a growing number of beauty brands are making it their mission to 'own' the entire supply chain – from seed to serum.
And this is something that we have proudly been doing since we started, more than ten years ago!
Born in Siberia, Natura Siberica has turned Siberian beauty secrets into a unique natural face, hair and body care range. The herbs used in our products have been traditionally used by Siberians for countless generations and were actually made into elixirs of health and beauty for the Imperial families – posh, ey!
Our ethical and responsible practices contribute to sustain the livelihoods of Siberian indigenous tribes, some 40 distinctive ethnic groups, all of whom have long preserved their own unique cultural heritages.
We own the largest organic farm in Siberia, where we wild-harvest many of the herbs used in our products. The farm was built in consultation with the local Siberian tribes who know the specifics of their unique land and who were the obvious choice when we looked for staff. The locals work the farm and hand pick the herbs. They are paid premium prices to do their manual plant and herb picking and, as the farm grows, new jobs are created for the local communities.
About the wild-harvested adaptogen plant – Altai oblepikha
Altai oblepikha, also known as Altai sea buckthorn, is one of the many adaptogenic Siberian plants that we wild-harvest on the farm and it has been used by Siberian locals for centuries to strengthen hair, revitalise skin and even heal wounds.
It can help to improve hair condition, prevent it from falling out and guard it from dandruff, dryness and brittleness. Oil of Altai oblepikha is considered as one of the best treatments for skin health. Thanks to a high content of vitamin C, it helps speed up regenerating processes which invigorates and strengthens skin. What’s more, the vitamin C in its fruit does not get destroyed by extreme temperatures!
And you can find this amazing ingredient in Natura Siberica's best-selling Oblepikha range: